What’s the best Google AdWords ad position (ad rank) for the best conversion rates? That’s a loaded question, but the answer appears to be: it depends! It depends on a number of interdependent factors and the only way to truly find out the answer is to test, test and test some more. Some of the factors that will determine … Read More
Pay Per Click Case Study – Increased Pay Per Click Bottom-Line Profit by 383%!
The following Pay Per Click Study summarizes the results from my PPC ProfitMax service for a paid search client in the apparel industry. ProfitMax is one of my most popular pay per click management services. Paid Search Client Situation Small apparel company sells through an online store. Spends over $2,500 per day on paid search programs on all major … Read More